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Marketing & Development Resource Center

The Marketing & Development Resource Center is designed to provide all the digital and traditional marketing content schools require to drive student enrollment and retention; parent engagement, and community and alumni support.

It supplies additional resources such as advice on constructing events, online support in showing webinars, accessing fundraising techniques for scholarships, and more.

The 2020/21 BlueBook is the most up-to-date, definitive guide to the departments and personnel dioceses of Brooklyn and Rockville Centre — including the recent parish and department assignment changes. And it’s digital! Having access to the most recent updates and current information has never been easier!

Ever since the Diocese of Brooklyn was founded in 1853, it has been a Diocese for immigrants. To commemorate this, our Diocese was grateful to receive and display “Angels Unawares,” a sculpture by Tim Schmalz from December 8th until January 3rd. This correlated with our annual Christmas Tree Lighting, and they debuted together at Grand Army Plaza on December 8th. In addition to sharing this event virtually, we encouraged people to safely visit and share their immigrant story online with us on Facebook.

This public portfolio of stories on employees throughout our organization organically showcases our mission, commitment to our people, company culture, the work we do, and the impact of that work. Some of our stories:

Posts across the Diocese of Brooklyn, NET TV, and DeSales Media Group social media accounts throughout the month of November, shared our #AllSouls campaign: where we commemorated the souls of our faithful departed all throughout the month of November 2020 on NET TV.

The Tablet’s COVID Relief Fundraiser invited students from elementary schools to join a contest where they helped sell The Tablet subscriptions to help raise funds for their schools while earning money for themselves in the process.

During this difficult time in our Diocese, The Tablet and DeSales Media are committed to covering all the local news about your schools and parishes that you can’t get anywhere else.

With the commercial traditions of the holiday season stripped away by COVID-19, we created #ReDiscoverChristmas, as a way to remind people to refocus and remember what Christmas is all about. We took Catholics on a four-week Advent Journey based on hope, peace, love, and joy and created a series of posts that helped others celebrate the greatest gift ever shared: Jesus Christ. 

In particular, we created reflection videos based on the four themes of advent: HOPE, PEACE, JOY, and LOVE. Our goal was to engage current Catholics to join us on this Advent journey, encourage them in their faith, and create digestible social media videos for Facebook and Instagram (IGTV) for people to watch, interact with, and share with others to spread the true meaning of Christmas.

The Diocese of Brooklyn challenged us to plan, produce and promote a campaign that would support Catholics’ Lenten journey, in the face of continued social distancing.  

Over this 40-Day period, we focused on ensuring: 1) parishioners have a central place to start their journey, 2) parishes have a local resource to link their parish websites to during Lent, and 3) the content showcased our local priests. 

Visuals of the Lent 2021 Landing Page

To execute this strategy, we developed an informative and inspirational landing page at dioceseofbrooklyn.org/Lent2021. It included a variety of reflection videos in English and Spanish based on the pillars of Lent, an online Stations of the Cross, pertinent information regarding Diocesan activities, as well as interactive visual filters and wallpapers for people to freely use and share. 

Lent 2021 Mobile Wallpapers

The creative design blended the beauty of Christ’s sacrifice with the joy of his resurrection.

To promote the resources, we used a combination of traditional advertising in The Tablet, and digital marketing through paid and organic social media posts, web advertising and email.

Lent 2021 social media campaign

This week, we focus special attention on the protection of human life from conception to natural death.  To provide an opportunity to pray together, continue to learn about this important issue, and support mothers in need, in a safe way, using organized events and resources such as streaming local and national Pro-Life programming on NET TV.

To execute this successful campaign for maximum reach during the Witness To Life event to lead a prayer for the unborn, was to develop an informative landing page at dioceseofbrooklyn.org/WitnessToLife, trackable digital ads, print ad support, and a strong social presence.