Archives: Case Studies

 

In its third year, the Diocese of Brooklyn led the Annual Diocesan Lenten Pilgrimage initiative, which invited people to participate in station churches throughout Brooklyn and Queens. There, they had the opportunity to participate in a daily pilgrimage for Eucharistic Adoration.

Our creative team designed banners, pamphlets, and certificates to promote the daily schedules and events of the day. The experience was enhanced for a second year in a row with a mobile app, where participants were able to check in, monitor milestones, submit prayer intentions, and pray for others. 

The Diocesan Lenten Pilgrimage website was enhanced to feature weekly schedules, highlight Jubilee Stationed locations, include photo galleries of past events, and videos with daily Lenten Reflections from deacons throughout the diocese. These reflections were also a new feature on the app this year.

As part of our Marketing efforts to promote the Diocesan Lenten Pilgrimage, we advertised in The Tablet, on our social platforms, and through weekly emails.

Many faithful participated. Based on a survey conducted by our team, participants reported a positive experience and look forward to participating in the journey again next year. They described it as unique, special, prayerful, enriching, spiritual, holy, and quite rewarding.

Catholic Schools Week was held on January 29th to February 4, 2023. As a way of promoting this exciting time, we showcased the theme “Ignite the Catholic Imagination” through creative marketing efforts.

Our innovative advertisements were filled of whimsical children set on discovery and learning. They called to action learning more about what makes Catholic schools a great educational option as well as providing an opportunity for registration.

We ran full page ads in our annual Catholic Schools Week special issue of The Tablet newspaper and shared our Marketing efforts to the Office of Catholic Schools to promote on their Facebook page.

 

An initiative run by The Tablet newspaper where donations are raised to make Christmas a more joyous time for children in need.

The campaign raised $119,848.71.

The goal for this initiative is to ignite the imagination of a child.

With the discovery of Catholic Schools is the discovery of Catholic Education, forming children in the knowledge and love of Jesus Christ.

Faith is fully integrated into all programs and curriculum in a safe, caring, and supportive learning environment.

We used this anniversary as a way to celebrate the history of the Cathedral, educating people about our faith, provide opportunities for them to engage more deeply in their faith, encourage visitors to the cathedral.

Our marketing initiatives included airing a documentary on NET TV about the Cathedral Basilica of St. James, promoting the anniversary mass with invitations, through Big City Catholics podcast and with web/print advertisements.

In support of the ongoing Synod process, the Diocese of Brooklyn wanted to ensure that we reach the margins of our Diocese and opinions are included, even those not currently engaged in their parish life.

This six week program of prayer, reflection and response to the key Synod questions enabled us to gather feedback from those who took the survey.

Our goal was to have the parishioners of our Diocese register to take part of a survey to share their perspective so that we can build the future of our Church.

The goal of this campaign is to invite the Diocese to sign up and become a member of The Tablet Catholic News platforms.

This helps ensure the continuation, creation and distribution of content from the Catholic perspective that informs and enriches the lives of people in Brooklyn and Queens. With membership comes exclusive access to diocesan events, members-only content, networking gathering, and recognition for support.

Each Friday, a new episode of “Big City Catholics” podcast, hosted by Bishop Robert J. Brennan, Bishop of Brooklyn and Reverend Christopher R. Heanue, becomes available.

The weekly conversations allow the listener to be a part of the exploration of our faith that impacts their everyday life as a parent, a friend, and a professional.

United By Christmas began as an Advent 2022 initiative, which expanded yearly through the 2024 Advent season. It was a way to remind people to focus on the universality of God’s gift of Jesus to all mankind. Through following the daily Advent calendar on a four-week Advent journey based on hope, peace, love, and joy, we reflected, prayed, and did good unto others. The site promoted the importance of Reconciliation Monday, an annual event which, through the sacrament of Reconciliation, prepared our hearts for Christmas. It also introduced the importance of praying the St. Andrew Novena, beginning on the feast of St. Andrew (November 30) and concluding on Christmas Eve.

Our goal was to engage Catholics to join us on an Advent journey, encourage them in their faith, and create digestible emails they can share with others to spread the true meaning of Christmas.

From Christmas Eve 2024 to January 6, 2026, Catholics around the world celebrate a Jubilee Year. On the United By Christmas website, we introduced our readers with information on the origins of the Jubilee, and how to prepare and celebrate the Jubilee year.