The Brooklyn Cyclones wanted to reach elementary schools, seeking to increase class trips to the ballpark, and get more families to think of spending their free time by going to see a minor league baseball game. DeSales Media partnered with the Cyclones and the Diocese of Brooklyn and created Catholic School Night in 2018 to do just that. Now, every year, a special discounted ticket price is given to the Catholic schools that participate. Together, DeSales Media and the Office of the Superintendent of Schools honor all valedictorians and salutatorians from the 79 Catholic schools in the diocese in a pre-game medal ceremony. To further increase interest, priests and principals of the diocese square off in a “Collars vs Scholars” exhibition game, which increases attendance as well as social media engagement pre-, during, and post-game. 

DeSales created the lock-up treatments, ran social media coverage, put the sponsorship packages together, and produced the entire event experience.

We at DeSales work with secular and religious groups to do promotions, advertising, websites, and videos–all from scratch, to meet the needs of our partners.