Catholic elementary academies and schools continue to face enrollment challenges. Through our initial communication audit, we identified several areas where we could help drive enrollment. Our most recent engagement with the Diocese of Brooklyn’s Superintendent of Schools office was to re-think the Diocesan Schools Office’s web and social media presence.
Historically, the web was used as an information hub. We refocused the site for the primary purpose of selling the value of Catholic education and encouraging prospective parents to Visit a School.
With that foundation in place, we are now expanding the program to increase site traffic and nurture prospective parents through the entire school selection and admission process.