The Catholic academies of Brooklyn and Queens exemplify excellence in education, but that is a difficult story to position in secular media news outlets.

Our Press Secretary knows how news stories work, having worked on that side of the business for 25 years. Each newscast needs a kicker (feature) segment at the end, and we positioned it perfectly for that. It ended up airing on New York 1, and we also secured coverage on QNS.com: “Queens students sweep top prizes in Diocese of Brooklyn’s annual public speaking contest.”