Lent 2021 Goes Digital with Valuable Ways for Catholics to Engage

“My soul waits, and in his word, I put my hope.”

Psalm 130:5-6

While we continue to navigate through the uncertainties of this pandemic, we wanted to launch an interactive Lenten campaign that would meaningfully provide value and guide parishioners in their Lenten journey this year. There are still restrictions in place, but that doesn’t mean that we can’t journey together while apart to make this the best Lent yet. We’d like to invite everyone in our diocese to join us this Lent as we prepare to remember Christ’s sacrifice and resurrection

Jesus Christ's sacrifice and resurrection

This was a major multi-channel campaign that we developed using our organization’s enterprise-wide CRM platform: HubSpot. By leveraging this new tool, it helped us streamline, magnify, and track our marketing efforts to generate valuable traffic.

Lent 2021 Landing Page

Our ministry at DeSales is dedicated to helping Catholics put their faith into action. If the initial response is an indication of what’s to come, Lent 2021 will be one to remember. 

To learn more, visit: dioceseofbrooklyn.org/Lent2021

Representation of Jesus Christ on the cross, and the three pillars of Lent: Prayer, Fasting, and Almsgiving

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