Reconciliation Monday

In the spirit of diocesan collaboration, the Archdiocese of New York (from Ulster County to Staten Island), the Diocese of Brooklyn (the boroughs of Brooklyn and Queens), and the Diocese of Rockville Centre (Nassau and Suffolk counties) participate in a joint Reconciliation Monday campaign most Lent and Advent seasons since 2009.


Reconciliation Monday, traditionally the Monday of the Lenten Holy Week, has become a focal point of engaging Catholics ā€“ practicing and non-practicing ā€“ in the Sacrament of Confession, shortly after Timothy Cardinal Dolan was installed as the premiere of the Archdiocese of New York. Nowadays, the Marketing Services team at DeSales Media and the Marketing department of the Archdiocese of New York trade off handling the creative concept and execution, as well as promotion distribution among the dioceses.

But the very first execution predates even the founding of DeSales: the 2009 campaign for confessions, still active at https://soulwow.com/.

Each season, the approach changes, but the invitation remains the same: come to confession this Lenten or Advent season, to prepare yourself fully to receive the True Presence of the Eucharist this coming Easter or Christmas.

Christmas 2017 was a banner season for the annual call to confession, as DeSales renewed its Put Him on Your List campaign–but this time included the participation of all eight dioceses from New York State. Check out the original song by Kei-Landa, accompanying music video and TV ad spot at www.PutHimOnYourList.org.

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