Catholic Charities Brooklyn & Queens faced the challenge of communicating with multiple audiences, each with different needs, across multiple platforms. In addition to providing a place where people in need, donors, volunteers, and advocates can all come engage with CCBQ, they also needed to provide access to over 160 different programs.
Our solution was a mobile-first website that allows visitors to easily navigate through a variety of services based on their needs, making it easy for donors to support CCBQ and clients to get help.
Through the use of Google Tag Manager, we monitor the performance of the site, routinely looking for frustration points where customers leave the site, in order to improve the customer experience.
Visit ccbq.org to see how you might help a person in need in Brooklyn or Queens.