The Diocese of Brooklyn’s Annual Catholic Appeal faces a donor base whose demographics are changing in age and ethnicity.

While traditional donors are still easily reached through direct mail and print newspaper ads, our challenge at DeSales is to help reach a younger donor base and expand our reach to Hispanic adults.

First, we rebranded the look and feel.

We wanted to get away from busy collage posters and 8-minute videos that attempted to show the breadth of the great work but without focus. And, we wanted to remain true to the fundamentally Christian value the Annual Catholic Appeal represents: charity.

Visit the website at annualcatholicappeal.org.